A live virtual conference for business owners beyond Business 101.
Two days to explore better ways to market, lead, and operate. You'll build on what's working, rethink what isn't, and start putting new ideas into action.
As Seen In
At this stage,
gathering more information
isn't the answer.
Because the business you're running today
makes it hard to see the one you're building toward.
You've been doing this for 3+ years.
There's always something that could be improved, changed, fixed, launched, optimized, delegated, updated, or finally dealt with.
But now you need the space...
to step outside the day-to-day, decide what deserves your attention, and get started.
That's why the Build Business Better Conference exists.
— You're Where You're Supposed to Be If… —
You're performing at a high level
You want to be in a room of your peers.
You're building your own definition of success.
And you're not looking for
— Our Conference Framework —
Choose a path. Do it now.
Decode what's there.
Challenge assumptions, see what matters most, and decide where to focus your time, energy, and resources.
Build what you've chosen.
Put ideas into motion, make decisions in real time, and leave with work already underway.
Choose / Do is our promise to you.
But there's a lot more about Build Business Better that isn't your typical conference as usual.
If It's Googleable,
It Doesn't Belong Here.
You're 3+ years in. We're not using your valuable time to explain something you could have found in a five-minute search.
We're here to push forward the conversations that get more interesting once the Business 101 class is over.
A Room Built for You…
and People Like You.
You're not the only person here who's been doing this for a while. The business owners beside you have built things, tried things, figured things out, and have their own perspective to bring to the conversation.
That's why we've built in live networking, breakouts, and a dedicated Slack community.The people you meet here are more than your peers. They can become a part of the backbone of what you're building next.
No Endless Parade of 45-Minute Keynotes.
Workshops, working sessions, panels, roundtables, implementation periods, brain breaks.
The format follows the purpose.Sometimes you need to listen. Sometimes you need to talk. Sometimes you just need to get to work.
100% Live.
Questions. Conversations. Participation. Decisions made in real time.
The best part of the conference can't be recreated. The recordings are for what you want to revisit later.
Time to Do Something With It.
Working time is built into every session.
You'll have time to start while you're still here.We're not stacking sessions back-to-back and hoping you figure out implementation alone someday, armed with just your notes and a semblance of an idea.
— The Lineup —
Keynotes
Monika Jefferson
Founder/Dog Tags & Heels PR
Built a global community serving military spouse entrepreneurs across 27 countries, backed by 12+ years in PR, marketing, and brand building.
Frenchie Ferenczi
Startup Operator & Advisor
A 15+ year operator whose career spans scaling The Wing, leading customer experience at Origin, and advising Series A/B consumer companies.
Workshops + Working Sessions
Eva Couto
Brand & Marketing Designer/Flying Colours Creative®
A brand and marketing designer on a mission to make beige brands sweat by building personal brands that actually look and feel personal.
Jennie + Meredyth
Creators of Repeatable IP®
Creators of Repeatable IP®, a methodology that helps established businesses turn what works into experiences clients want to buy again and again.
Catherine Brown
Founder/The Good Humans Growth Network
Serial entrepreneur and author of How Good Humans Sell®, whose work shows businesses how relationships and referrals become a sales strategy.
Cheryl Rerick
Email Strategist
Creator of Automate and Chill®, combining email psychology, automation engineering, and deliverability to build conversion systems designed to keep working over time.
Laura Wright
Strategic Advisor to Women Business Owners/EPIC at Sales
Founder of EPIC at Sales and author of No Woman Down, helping women turn trusted relationships and strategic opportunities into business growth and lasting wealth.
Dr. Michelle Mazur
Messaging & Marketing Strategist/Communication Rebel
A PhD communication strategist who's spent 14+ years making ideas stick, from campaigns for Xbox and Burt's Bees to messaging for established experts.
Natalie Puglisi
Trademark & Business Attorney
A trademark and business attorney helping online business owners protect what they've built through trademarks, contracts, and legal strategy without the legalese.
Zoë Dew
Falling Forwards Ltd
Sales strategist and unapologetic data nerd who helps business owners figure out what's driving growth, what isn't, and what the numbers say to do next.
Roundtables + Brain Breaks
Angela S. Dixon
Fractional HR
A 30+ year HR executive who has led people strategy from the executive suite and now brings that experience to organizations as a fractional leader.
Michelle Powers
Fractional Chief of Staff
After 15+ years leading inside organizations, she became the go-to Chief of Staff and operations partner for visionary leaders.
Gabrielle Fontaine
Cash Flow Consultant & Bookkeeper+/BookkeepingDirect
A cash flow consultant and bookkeeper who combines ProfitFirst with better business systems to help independent consulting firms make smarter financial decisions.
Yanna Williams
BREED Building The YC For Black Women Founders
A multi-venture founder who scaled her first company to $3.5M in annual revenue and has helped organizations secure more than $15M in funding.
Emily Reagan
Emily Reagan PR & Marketing LLC
A fractional CMO who also built an application-only network where vetted marketing specialists grow through reputation, relationships, and peer referral.
Jacqui Acree
Advanced EFT Practitioner
An Advanced EFT Practitioner making nervous system work practical for high achievers who've discovered they can't simply mindset their way through stress.
Laura Khalil
Game Master/Once Upon a Roll
After 13+ years consulting for organizations like GE, Intel, Intuit, and the CDC, she now uses tabletop role-playing games to build the human skills AI can't replace.
Molly Donlan
Reiki Master Teacher/Author of Mundane Magic
A former skeptic turned Reiki Master Teacher and bestselling author who makes energy work practical, grounded, and refreshingly un-woo.
Heather Kay
Wonder Woman of Strengths/Ready Aim Impact
A Gallup Strengths Coach who brings 25+ years in HR to helping people understand and make better use of how they're naturally wired.
— The Schedule —
You'll listen, question, discuss, work, connect, and occasionally give your brain a break.
All times Eastern
All times Eastern
— Your Host —
I'm here to ask if what you're doing still makes sense.
You need that more than a new idea.
That's what this conference is for.
I'm Chanaye Jackson, your host. Founder, Swan Town Creative Systems
A Little About Me
My path to business operations hasn't exactly been a straight line. I've worked in education, biology, public health, and the film industry, which taught me pretty early that starting something new doesn't necessarily mean that you're starting from scratch. You bring what you already know with you, even while figuring out what comes next.
I've also built and operated businesses myself. My largest grew to just under $1 million in annual revenue, and, at its busiest, I was managing multiple projects and working with more than 100 contractors and consultants in a single year. I've had to make the decisions, manage the moving pieces, build the systems, and figure out what happens when the way you've been doing business doesn't work anymore.
Today, I run Swan Town Creative Systems, where I help established business owners do the same. My clients have reclaimed 15+ hours a week, completely reworked their pricing and services, streamlined their teams, cut operating costs, and launched new offers generating thousands in additional monthly profit.
0+
Hours a Week
Reclaimed
~$0M
Largest Business
Built
0+
Contractors +
Consultants in a
Single Year
0%
In Additional
Monthly Revenues
For Clients
Build Business Better is the conference I wish I had while I was building my businesses.
A place that starts with what you already know and helps you decide what comes next.
— Choose Your Ticket —
Want to go deeper?
All Access Pass
$997
For when you want everything and the kitchen sink.
*US addresses only
Want to bring a group of 5 or more? Get group pricing →
100% live. Every session happens in real time. Recordings are included with every ticket, but they're there for what you want to revisit or couldn't attend.
That's okay. Come to as much of the conference live as you can. Each session is designed as its own, complete experience while each session builds on the previous. You'll also have access to the recordings and transcripts for anything you miss.
If you can rearrange things to be there live, though, we recommend it. The conversations, breakouts, and working time are part of the experience, and those are the pieces a recording can't recreate.
Yes. Conference recordings and transcripts are included with every ticket, so you can catch a session you missed or go back to something you want to revisit.
The recordings are a safety net, though, not a replacement for being there. You can replay a session. You can't replay a conversation you weren't in.
Yikes, absolutely not.
Build Business Better isn't designed around cramming as much information as possible into two days. There's working and implementation time built throughout the conference so you can actually do something with what you're hearing while you're here.
You're not expected to leave with 47 pages of notes and a new list of things you should probably get around to someday.
Yes.You'll be invited to a pre-conference networking event on Wednesday, October 14, and we've built networking, breakouts, and conversation into the conference itself. You'll also have access to the private attendee Slack community.
Absolutely! If you're purchasing 5 or more tickets, fill out our group registration form and we'll send you custom pricing and a registration link for your group within 24 hours.
You'll start hearing from us immediately after your purchase.
You'll receive your receipt first. Then we'll also send you everything you need to explore the speakers and sessions, build your schedule, access your Conference Field Guide, and join the private Slack community.
We'll also send calendar invitations for the Pre-Conference Networking Event on Wednesday, October 14 and the Build Business Better Monday Debrief on October 26.
All ticket sales are final, but eligible tickets may be transferred to someone else.
Transfer requests must be submitted by Friday, October 16, 2026 at 5 PM ET. Email events@swantowncreative.com with “Request for Ticket Transfer” and include your name and registration email, plus the new attendee's name and email address.
Transfers are subject to approval, limited to one per ticket, and cannot be used for resale. See our Terms & Conditions for the full transfer policy.
Email us at events@swantowncreative.com and we'll help you figure it out.
You've built a business that works. Now decide where it's going next.
Get My TicketOctober 21–22, 2026 | Live Virtual Conference