Legal
The fine print.
Everything governing your ticket, your experience, your data, and the premium experiences attached to them.
Everything governing your ticket, your experience, your data, and the premium experiences attached to them.
By purchasing, accessing, transferring, or attending the Build Business Better Conference (the "Conference"), you agree to these Terms and Conditions in full. If you do not agree to these Terms, do not purchase or attend the Conference.
The Build Business Better Conference is a paid virtual event hosted by Swan Town Creative, LLC d/b/a Swan Town Creative Systems ("Swan Town Creative," "we," "us," or "our").
The Conference is conducted online through platforms including, but not limited to:
Swan Town Creative reserves the right to modify, substitute, remove, or change platforms, technology providers, delivery methods, or communication tools at any time as needed for operational, technical, accessibility, or business purposes.
Certain premium experiences, including but not limited to the Deep Dive Lab and Kit & Caboodle All Access Pass, are subject to additional supplemental terms and participation requirements.
Purchase or participation in these experiences constitutes acceptance of any applicable supplemental terms. In the event of a conflict between these Terms and any applicable supplemental terms, the supplemental terms shall control with respect to the applicable premium experience.
The Deep Dive Lab is subject to the Deep Dive Lab Supplemental Terms.
The Kit & Caboodle All Access Pass is subject to the Kit & Caboodle Supplemental Terms.
All ticket sales are final. Swan Town Creative does not offer refunds or exchanges for any ticket tier, including but not limited to:
By purchasing a ticket, you acknowledge and agree that no refunds or charge reversals will be provided except where expressly required by applicable law.
Ticket prices are subject to automatic increases at predetermined intervals without prior individual notice.
Swan Town Creative reserves the right, at any time, to:
The Founding Inner Circle Pass is:
This ticket tier includes additional experiences and benefits not included in standard admission tiers. Swan Town Creative reserves the right to modify or discontinue availability of this tier at any time.
The Community Insider Pass is a discounted ticket tier offered through select partner communities, organizations, affiliates, or referral relationships designated by Swan Town Creative.
Community Insider Pass holders receive the same Conference access and attendee rights associated with the applicable standard admission tier unless otherwise specified.
Swan Town Creative reserves the right to modify, discontinue, or limit availability of this ticket tier at any time.
The Bring Your Business Besties Pass includes admission for multiple attendees as described at the time of purchase.
The purchaser is responsible for providing accurate registration information for all included attendees within any deadlines communicated by Swan Town Creative.
Unused admissions have no cash value and may not be redeemed for refunds, credits, or substitutions.
The Kit & Caboodle All Access Pass includes Conference admission, Deep Dive Lab access, one (1) additional Build Better Pass ticket for a guest, and one (1) seventy-five (75) minute one-on-one session with Swan Town Creative, as further described in the Kit & Caboodle All Access Pass Supplemental Terms.
The purchaser is responsible for providing any required guest information within any deadlines communicated by Swan Town Creative.
The one-on-one session must be scheduled and completed within the timeframe specified in the Kit & Caboodle All Access Pass Supplemental Terms.
Unused benefits, guest tickets, one-on-one sessions, Deep Dive Lab access, recordings, or other included components have no cash value and may not be redeemed for refunds, credits, substitutions, extensions, or cash payments.
Participation in the Kit & Caboodle All Access Pass is subject to the Kit & Caboodle All Access Pass Supplemental Terms in addition to these Terms and Conditions.
Transactions may be processed through HeySummit, Stripe, PayPal, or other designated payment processors.
By completing your purchase, you also agree to the applicable third-party payment processor terms and conditions.
Swan Town Creative is not responsible for technical issues, outages, payment processor interruptions, banking delays, or transaction errors originating outside of Swan Town Creative's direct control.
By purchasing a ticket, you agree to contact Swan Town Creative at events@swantowncreative.com prior to initiating any chargeback or payment dispute.
Initiating a fraudulent or bad-faith chargeback may result in:
Swan Town Creative reserves all rights to pursue collection or legal remedies related to fraudulent chargebacks.
Ticket transfers are permitted for eligible ticket tiers by 5 PM ET up to three (3) business days prior to the start of the Conference.
Transfer requests must be submitted via email to events@swantowncreative.com.
The subject line or body of the email must include - "Request for Ticket Transfer"
The original purchaser must provide:
Ticket transfers are:
The original purchaser remains financially responsible for the original purchase, including any chargebacks, disputes, or fraudulent activity associated with the transaction.
Any transferred attendee must agree to the current Terms and Conditions and Privacy Policy prior to receiving access.
The Founding Inner Circle Pass is non-transferable.
Certain ticket tiers may include admission for more than one attendee.
For tickets that include admission for multiple attendees, the purchaser represents that they have authority to provide attendee information and agrees to communicate these Terms and Conditions and Privacy Policy to any additional attendees.
All attendees who access the Conference are deemed to have accepted these Terms and Conditions and Privacy Policy through their participation.
The purchaser is responsible for providing any additional attendee information requested by Swan Town Creative within any deadlines communicated by the Conference organizer.
Failure to provide required attendee information may result in forfeiture of unused admissions without refund.
Unless otherwise specified at the time of purchase, all paid ticket tiers include:
Replay access is provided as a courtesy and is not guaranteed indefinitely. Swan Town Creative reserves the right to modify, restrict, suspend, or remove replay access at any time.
Complimentary ticket holders receive the same access rights associated with the corresponding ticket tier unless otherwise specified in writing.
Premium ticket tiers, including the Kit & Caboodle All Access Pass and Deep Dive Lab, may include additional deliverables, resources, coaching experiences, implementation sessions, templates, bonuses, or community access as described at the time of purchase.
Certain ticket tiers may include admission for multiple attendees, merchandise, promotional items, or additional benefits as described at the time of purchase.
Certain ticket tiers, promotions, or Conference offers may include physical merchandise, gifts, or promotional items.
Attendees are responsible for providing accurate shipping information. Swan Town Creative is not responsible for incorrect shipping information provided by attendees.
Conference merchandise may be fulfilled through third-party print-on-demand providers. Swan Town Creative is not responsible for delays, fulfillment errors, manufacturing defects, customs issues, carrier delays, lost shipments, or other issues arising from third-party fulfillment providers or shipping carriers.
Shipping timelines are estimates only and are not guaranteed.
Merchandise and promotional items have no cash value and may not be exchanged for refunds, credits, substitutions, or cash equivalents unless required by applicable law.
Swan Town Creative reserves the right to substitute merchandise, colors, sizes, designs, fulfillment providers, or promotional items of comparable value where reasonably necessary.
Conference attendees may receive access to the Conference Field Guide, which provides event information, resources, and related Conference features.
The Field Guide includes an optional networking feature known as The Exchange. Participation in The Exchange is voluntary and is not required to attend the Conference, access Conference sessions, or receive other ticket benefits.
Access to The Exchange, its features, and its availability are subject to the limitations and closure schedule described in Section 6a of these Terms.
Conference access is tied to the email address used at registration.
Attendees are responsible for:
Account sharing is prohibited.
Swan Town Creative reserves the right to revoke access without refund for:
Swan Town Creative is not responsible for attendee-side technical issues including but not limited to:
No refunds or credits will be issued for attendee-side technical difficulties.
The Conference Field Guide is protected by a shared password provided to authorized Conference participants. The password is not unique to each attendee and must not be publicly posted, distributed, or shared with unauthorized individuals.
The Exchange requires participants to claim or create a profile before viewing other Exchange profiles. Profile claiming uses registration information but does not include independent identity verification. Attendees are responsible for providing accurate information and must not attempt to claim, access, modify, or impersonate another participant's profile.
If you believe another individual has claimed or accessed your Exchange profile without authorization, contact Swan Town Creative at events@swantowncreative.com. Swan Town Creative may investigate and reset, restrict, or disable profile access as appropriate.
Swan Town Creative does not guarantee uninterrupted access to the Field Guide or The Exchange or recovery of information stored only in an attendee's browser.
Conference participation may include access to:
These spaces are considered semi-public environments.
Attendees are encouraged to exercise respectful discretion when sharing sensitive information. Swan Town Creative does not guarantee confidentiality for attendee discussions, community participation, or breakout room conversations.
Community access duration and availability are determined solely by Swan Town Creative and may be modified, suspended, or discontinued at any time without notice. Community access is provided as a courtesy and is not guaranteed for any specific duration.
Attendees agree to refrain from:
Swan Town Creative reserves the right to:
without refund or warning if conduct is deemed disruptive, unsafe, inappropriate, harmful, or inconsistent with the Conference environment.
The Exchange is subject to the separate access and closure provisions set forth in Section 6a.
The Exchange is an optional networking feature available through the Conference Field Guide.
Participation and profile visibility
Participants must claim or create an Exchange profile to view other participating members' profiles. Individuals who do not participate in The Exchange cannot browse its directory.
Participants may choose whether their profiles are visible to other Exchange participants or remain private. A visible profile may be accessed by other Exchange participants who have access to the Field Guide. Private profiles are excluded from the directory and cannot be opened by other participants through the Exchange interface.
The Field Guide uses a shared password, and Exchange profile claiming does not independently verify identity. Participants acknowledge that Swan Town Creative cannot guarantee that profile information will be accessed only by its intended audience.
Participants are responsible for the accuracy of information they voluntarily provide and should not include confidential, sensitive, proprietary, or other information they do not wish to disclose.
Networking and acceptable use
The Exchange is intended to facilitate professional connections and meaningful networking among Conference participants.
Participants agree not to:
Participants may contact one another individually using contact methods voluntarily shared through visible Exchange profiles, provided such contact is respectful, relevant, and consistent with these Terms and applicable law.
Saved connections, hand raises, and private notes
The Exchange allows participants to save connections and express interest in connecting through hand raises.
Saving a connection does not notify the other participant. Raising a hand generates a notification within the Field Guide and cannot be withdrawn.
Changing a profile to private restricts access to its current details but does not necessarily erase previously saved names, snapshots, downloaded files, or information another participant has independently retained.
Private notes associated with saved connections are stored locally in the participant's browser. Swan Town Creative does not collect, store, or have access to those notes through The Exchange.
Participants may export available connection information, hand-raise activity, and private notes as CSV files. Participants are responsible for protecting, storing, and appropriately using any information they download.
Moderation and enforcement
Participants may report profiles or conduct that violate these Terms.
Swan Town Creative reserves the right to review reports, remove or restrict profiles, disable Exchange participation, or take other reasonable action in response to inappropriate conduct, suspected unauthorized access, or violations of these Terms.
Swan Town Creative does not guarantee that every profile will be reviewed before becoming visible and is not responsible for independently verifying the accuracy of participant-provided information.
Exchange closure
The Exchange operates on the following schedule:
Swan Town Creative may retain aggregated, non-identifiable Exchange usage statistics for Conference evaluation and future planning.
Participants are responsible for exporting any information they wish to retain before Exchange access ends. Swan Town Creative does not guarantee recovery of browser-stored notes, previously available connections, or other Exchange information after closure.
Additional information about Exchange data collection, storage, visibility, and deletion is provided in the Conference Privacy Policy.
Swan Town Creative reserves the right to modify:
at any time without prior notice.
Speaker cancellations or substitutions do not entitle attendees to refunds, credits, or compensation of any kind.
If the Conference is postponed due to circumstances outside Swan Town Creative's reasonable control, tickets will automatically transfer to the rescheduled date.
If Swan Town Creative determines the Conference cannot reasonably be rescheduled, Swan Town Creative may provide either:
at its sole discretion, except where otherwise required by applicable law.
Circumstances may include, but are not limited to:
This section represents the sole remedy available related to postponement, cancellation, or force majeure events.
Conference presentations and main sessions may be recorded, including attendee participation through video, audio, chat, submitted questions, and comments.
By participating in recorded Conference sessions, attendees acknowledge that their name, likeness, voice, and contributions may appear in Conference recordings and related materials. Attendees grant Swan Town Creative a non-exclusive, worldwide, royalty-free license to use, reproduce, edit, display, distribute, and publish such recorded participation for Conference-related educational, archival, marketing, and promotional purposes, without additional compensation, subject to applicable law.
Breakout rooms will not be recorded by Swan Town Creative. Discussions within breakout rooms are intended to facilitate conversation and collaboration among attendees. Attendees may not record, livestream, or distribute breakout room conversations without the express permission of all individuals involved.
The general media release does not extend to private direct messages, private networking interactions, unpublished worksheets, private implementation exercises, or unrecorded breakout room discussions. Separate permission is required before Swan Town Creative uses these materials for marketing or promotional purposes.
Attendees may engage in reasonable social sharing, including:
provided such sharing does not include:
Notwithstanding the foregoing, participation in The Exchange does not grant Swan Town Creative permission to publicly publish, reproduce, distribute, or use an attendee's Exchange profile information, private notes, saved connections, hand-raise activity, or private networking interactions for marketing, advertising, testimonials, or other promotional purposes without separate authorization. Exchange information may be processed as reasonably necessary to operate, administer, moderate, secure, and evaluate The Exchange in accordance with the Conference Privacy Policy. Aggregated, non-identifiable usage statistics may be used for internal analysis and Conference planning.
All Conference materials, including but not limited to:
are protected intellectual property owned by Swan Town Creative and/or the respective speakers.
Speakers retain ownership of their individual presentation materials and content.
Your ticket purchase grants you a limited, revocable, non-exclusive, non-transferable license for personal, non-commercial use only.
You may not:
Conference materials without written permission.
Conference materials may not be used to train AI systems, datasets, machine learning tools, or derivative commercial technologies.
Unauthorized use may result in revoked access and legal action.
Certain Conference materials, including transcripts, summaries, captions, and post-event resources, may be generated or assisted through artificial intelligence tools.
AI-generated materials may contain inaccuracies, omissions, formatting issues, or transcription errors.
Attendees are responsible for independently verifying any information before relying on it for business, legal, financial, operational, or professional decisions.
Swan Town Creative is committed to making reasonable efforts to support accessibility needs for Conference attendees.
Requests for accommodations should be submitted no later than October 16, 2026 by contacting: events@swantowncreative.com
Closed captioning and transcripts will be made available, though automated systems may contain inaccuracies or delays.
By registering for the Conference, you agree to receive necessary event-related communications, including registration confirmations, access information, schedule updates, operational announcements, and replay notifications.
You may also receive marketing communications regarding Swan Town Creative offerings, subject to your communication preferences and applicable law. You may unsubscribe from marketing communications at any time. Certain transactional or operational communications may still be sent when necessary to administer your registration or deliver purchased services.
Your registration information, Conference participation, use of the Conference Field Guide, and optional participation in The Exchange are governed by the Build Business Better Conference Privacy Policy. To the extent applicable, Swan Town Creative's general website Privacy Policy may also apply to your use of Swan Town Creative websites and services.
THE CONFERENCE AND ALL ASSOCIATED MATERIALS ARE PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE.
Conference content is provided for educational and informational purposes only and does not constitute:
Attendance at or participation in the Conference does not guarantee:
Your results depend on your own circumstances, decisions, effort, market conditions, and implementation.
TO THE MAXIMUM EXTENT PERMITTED BY LAW, SWAN TOWN CREATIVE'S TOTAL LIABILITY ARISING OUT OF OR RELATED TO THE CONFERENCE SHALL NOT EXCEED THE TOTAL AMOUNT PAID BY YOU FOR YOUR TICKET.
SWAN TOWN CREATIVE SHALL NOT BE LIABLE FOR ANY:
arising from Conference participation or inability to participate.
If any provision of these Terms and Conditions is determined to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.
Failure by Swan Town Creative to enforce any provision of these Terms and Conditions shall not constitute a waiver of future enforcement of that provision or any other provision.
This Agreement shall be governed by the laws of the State of Georgia.
Any disputes arising under this Agreement shall be subject to the exclusive jurisdiction of the state or federal courts located in Cobb County, Georgia.
Swan Town Creative reserves the right to modify or update these Terms and Conditions at any time.
Updated Terms will be posted at buildbusinessbetterconference.com/legal#terms
Continued participation in the Conference after updates constitutes acceptance of the revised Terms. Material changes may be communicated to registered attendees via email.
Questions regarding these Terms and Conditions may be directed to: events@swantowncreative.com.
Swan Town Creative, LLC
d/b/a Swan Town Creative Systems
2985 Gordy Parkway Ste 480
Marietta GA 30066
These Terms and Conditions, together with the applicable Privacy Policy and any supplemental terms expressly referenced herein, constitute the entire agreement between you and Swan Town Creative regarding Conference participation.
Swan Town Creative takes your privacy seriously.
This Privacy Policy explains what information we collect when you register for or attend the Build Business Better Conference, how we use it, who we share it with, and what your rights are. This includes participation in the Conference Field Guide and its optional networking feature, The Exchange.
If you have questions, reach us at events@swantowncreative.com.
This policy applies to all individuals who interact with the Build Business Better Conference, including waitlist subscribers, podcast subscribers, ticket purchasers, attendees, speakers, sponsors, and anyone who submits information through buildbusinessbetterconference.com, the Conference Field Guide, or associated registration and checkout forms.
We collect your name and email address to provide the communications you requested, including podcast updates, Conference information, early access opportunities, or other relevant content, depending on the subscription selected. Additional marketing communications are sent in accordance with your preferences and applicable law.
We collect the following information through the HeySummit registration and checkout process:
If you register through an affiliate link, that affiliate relationship is tracked by HeySummit. The affiliate receives a commission from Swan Town Creative directly. This does not affect your ticket price.
If you participate in sessions via video or audio, your name or likeness may be captured in session recordings. Chat participation in sessions or the Slack community may also be captured or logged. We do not actively monitor or record private direct messages.
Conference presentations and main sessions may be recorded, including attendee video, audio, and chat participation. Swan Town Creative does not record breakout room discussions. However, confidentiality cannot be guaranteed in breakout rooms or other attendee discussion spaces.
The Exchange is an optional networking feature within the Conference Field Guide. Participation is entirely voluntary. You do not need to create an Exchange profile to attend the Conference or use other Field Guide features.
Information collected
When you create an Exchange profile, we may collect or associate the following information:
Your name and business description are required to create a profile. Other profile questions are optional. At least one contact method, such as Slack or a social profile, is required to make your profile visible to other Exchange participants.
Profile visibility and access
The Conference Field Guide is protected by a shared password provided to authorized Conference participants. This password is not unique to each attendee.
The Exchange also requires individuals to claim or create their own Exchange profile before viewing other participants' profiles. Individuals who do not participate in The Exchange cannot browse its directory.
You control whether your Exchange profile is visible to other Exchange participants or remains private.
Visible profiles may be viewed by other Exchange participants with Field Guide access.
Private profiles are not displayed in the Exchange directory and cannot be opened by other participants.
You may change your profile visibility while The Exchange remains active.
Making a profile private removes access to its current details but does not necessarily erase previously saved names, profile snapshots, or information another participant has already downloaded or recorded. If you make your profile visible again, your current information may reappear in previously saved connection lists.
The Exchange is not publicly listed or intended for access by the general public or search engines. However, because the Field Guide uses a shared password and Exchange profiles are not independently identity-verified, we cannot guarantee that access will be limited exclusively to the intended individual participants.
Hand raises and saved connections
The Exchange allows participants to express interest in connecting with one another by raising a hand.
When you raise a hand, the other participant receives a notification within the Field Guide. No email notification is sent. Hand raises are recorded as Exchange activity and cannot be withdrawn.
If you make your profile private after raising a hand, your identity and profile details will no longer be available to the recipient through the live Exchange profile, although the hand-raise activity may remain visible.
Participants may also save connections for later reference. Saving a connection does not notify the other person.
If a saved profile becomes private, it can no longer be opened through the saved connection. Previously saved names or snapshots may remain visible, and previously downloaded information cannot be recalled.
Private notes and downloads
Participants may create private notes about their saved connections.
These notes are stored locally in the participant's own browser. They are not transmitted to or stored in Airtable or Netlify, and Swan Town Creative does not collect or have access to them through The Exchange.
Participants may download their saved connections, private notes, and available hand-raise information as CSV files. These exports are generated entirely within the participant's browser.
Once downloaded, those files are controlled by the individual who downloaded them. Swan Town Creative cannot delete or retrieve copies stored on an individual's device.
Reports and moderation
Participants may report profiles that appear inappropriate, misleading, abusive, or inconsistent with Conference policies.
Reports are submitted through The Exchange and stored in Airtable for review by Swan Town Creative.
We reserve the right to review reports and restrict, remove, or disable Exchange profiles or participation when necessary to enforce Conference policies, address safety concerns, or protect participants.
We do not guarantee that every Exchange profile will be reviewed before publication.
We may receive registration, order, checkout, usage, and analytics information from the platforms we use to administer and deliver the Conference.
This may include information about ticket purchases, registration status, interactions with Conference emails, website activity, participation in Conference platforms, and use of the Field Guide or The Exchange.
We may maintain relevant administrative records in Airtable and Notion to coordinate Conference operations, manage registrations, support attendees, and maintain internal records.
We use the information we collect to:
Purchasing a ticket provides for Conference-related operational email communications. You can manage your marketing email preferences or unsubscribe at any time using the link in any email we send. Unsubscribing from marketing emails does not affect your ability to receive necessary transactional communications related to your ticket.
We do not use Exchange profile information or networking activity to create marketing contact lists for third parties.
We use the following third-party tools to operate the Conference. Each has its own privacy policy governing how it handles your data:
We do not sell your personal information to any third party or provide Exchange profile information to third parties for their independent marketing purposes.
We share information with service providers as necessary to operate the Conference, provide requested services, maintain the Field Guide and The Exchange, and fulfill our obligations to participants.
Exchange participants may also choose to make their profile information visible to other participants as described in Section 2d.
By registering for the Conference, you will receive event-related communications from Swan Town Creative. These include pre-event logistics and preparation emails, session-day communications, and post-event follow-up.
You may also receive marketing communications about relevant Swan Town Creative offerings, subject to applicable consent and opt-out requirements.
You can unsubscribe from non-transactional emails at any time. If you unsubscribe from all Swan Town Creative communications before the Conference, you may miss time-sensitive event information. We recommend managing your preferences rather than unsubscribing entirely until after the event.
The buildbusinessbetterconference.com website uses cookies and similar technologies to support website functionality, understand how visitors interact with the site, measure performance, and support advertising and retargeting activities.
These technologies may include:
Depending on the technology and applicable settings, information collected may include IP addresses, browser and device information, pages visited, referral information, and interactions with website elements.
Where required by applicable law, Cookiebot provides visitors with options to accept, reject, or manage non-essential cookies and tracking technologies. Visitors may also manage certain cookies through their browser settings, although disabling some technologies may affect website functionality.
Certain referral and affiliate tracking technologies may be used to identify the source of a visitor's registration or purchase and to facilitate affiliate commission calculations. These technologies may remain active as reasonably necessary to support affiliate attribution, fraud prevention, transaction processing, and related operational functions. Affiliate tracking does not increase the price paid by attendees and is used solely for internal attribution and program administration purposes.
Field Guide and Exchange browser storage
The Exchange uses browser local storage to recognize participation and maintain certain information associated with the participant's experience.
Private Exchange notes are stored locally in the participant's browser rather than in Swan Town Creative's Airtable records.
Clearing browser data, switching devices, or using a different browser may affect access to locally stored information, including private notes. Swan Town Creative cannot guarantee recovery of information stored only in an individual's browser.
We retain registrant information for as long as necessary to operate the Conference, fulfill our obligations to you, and comply with applicable legal requirements. Following the conclusion of the Conference, your information may be retained in our email platform in accordance with your communication preferences and applicable law.
Recordings and transcripts are retained at Swan Town Creative's discretion, subject to applicable legal requirements.
The Exchange follows a separate retention schedule:
Before deletion, we may create aggregate, non-identifiable statistics about Exchange usage, such as participation rates, saved connections, hand raises, and activity patterns. These statistics may be retained to evaluate and improve future Conference experiences.
Deletion from active Airtable records does not necessarily result in immediate deletion from service-provider backups, which may be retained according to the provider's own retention practices.
Private notes are stored locally in participants' browsers and are not included in Swan Town Creative's Airtable deletion process. Participants are responsible for managing or deleting locally stored notes and downloaded files.
The Exchange deletion schedule applies to records maintained by Swan Town Creative, not information stored locally in participants' browsers or files downloaded to their devices.
You may request access to, correction of, or deletion of personal information associated with your Exchange participation by contacting events@swantowncreative.com.
We will respond to requests within the timeframes required by applicable law, subject to appropriate identity verification and any lawful retention exceptions.
Deleting an Exchange profile may also affect associated hand raises, saved connections, and other activity. However, we cannot retrieve or delete information that other participants have already downloaded or retained independently.
Depending on your location and applicable law, you may have rights regarding your personal information, including:
We may need to verify your identity before processing certain requests to protect your information from unauthorized access or deletion.
To exercise applicable rights, contact us at events@swantowncreative.com.
The Build Business Better Conference is intended for adults 18 years of age and older. We do not knowingly collect personal information from anyone under 18. If you believe a minor has submitted information to us, contact us immediately at events@swantowncreative.com.
We take reasonable steps to protect personal information and use third-party platforms that maintain their own security practices.
The Conference Field Guide uses a shared password rather than unique attendee accounts. The Exchange additionally requires participants to claim or create a profile before browsing other profiles, but it does not independently verify identity through email confirmation or another authentication method.
Participants should not assume that information made visible through The Exchange is confidential. Other participants may be able to save, screenshot, download, or independently retain information they can access.
No method of internet transmission, access control, or electronic storage is completely secure. We cannot guarantee absolute security or prevent all unauthorized access, and we will provide notifications about data breaches when required by applicable law.
We may update this Privacy Policy from time to time. Updated versions will be posted at buildbusinessbetterconference.com/legal#privacy with the effective date noted at the top. For material changes, we will make reasonable efforts to notify affected individuals. Where required by applicable law, we will obtain additional consent before implementing changes to how personal information is processed.
Questions, requests, or concerns about this Privacy Policy can be directed to:
Swan Town Creative, LLC
d/b/a Swan Town Creative Systems
events@swantowncreative.com
2985 Gordy Parkway Ste 480
Marietta GA 30066
These Deep Dive Lab Supplemental Terms ("Supplemental Terms") apply to all participants who purchase, receive, or attend the Deep Dive Lab offered in connection with the Build Business Better Conference.
These Supplemental Terms are incorporated into and governed by the Build Business Better Conference Terms and Conditions and Privacy Policy. In the event of a conflict between these Supplemental Terms and the Conference Terms and Conditions, these Supplemental Terms shall govern solely with respect to the Deep Dive Lab experience.
By purchasing, accessing, or participating in the Deep Dive Lab, you agree to these Supplemental Terms.
The Deep Dive Lab is a small-group implementation and strategy experience designed to help participants apply concepts, insights, and ideas from the Build Business Better Conference. Swan Town Creative reserves the right to modify participant capacity, facilitator assignments, breakout room structure, agenda, timing, or session format as reasonably necessary.
The Deep Dive Lab may include:
Participants are expected to engage respectfully, contribute constructively, maintain professional conduct, avoid disrupting discussions, and respect the participation of others.
Participation is voluntary. Participants are encouraged to share only information they are comfortable discussing in a group setting.
Participants may choose to discuss business operations, systems, hiring, team structures, offers, marketing, finances, client experiences, and strategic challenges.
Participants are encouraged to respect the privacy of others and exercise discretion regarding information shared during the Deep Dive Lab.
The Deep Dive Lab is not a confidential environment. Swan Town Creative cannot guarantee that information shared by participants will remain private and is not responsible for information voluntarily disclosed during discussions, breakout rooms, chats, or networking activities.
The Deep Dive Lab may be recorded in whole or in part. By participating, you acknowledge that your name, image, voice, comments, questions, chat messages, and participation may appear in recordings, transcripts, summaries, notes, or related materials.
Recordings may be made available to other eligible participants, included in future educational resources, or otherwise used in accordance with the Build Business Better Conference Terms and Conditions and Privacy Policy.
Participants who do not wish to appear on camera may choose to keep their camera off, though verbal participation, chat participation, and submitted questions may still be captured.
Participants may receive feedback, recommendations, observations, implementation suggestions, and strategic guidance. All feedback is provided for educational and informational purposes only.
Participants remain solely responsible for any decisions they make and any actions they take based on feedback, recommendations, observations, implementation suggestions, or strategic guidance provided during the Deep Dive Lab. Swan Town Creative makes no guarantees regarding outcomes, results, revenue, profitability, business growth, implementation success, or operational improvements.
Swan Town Creative reserves the right to remove any participant from the Deep Dive Lab without refund if their behavior is deemed disruptive, abusive, harassing, discriminatory, unsafe, inappropriate, or detrimental to the participant experience.
Removal from the Deep Dive Lab may also result in removal from associated community spaces, recordings, future participation opportunities, or other Conference-related experiences at Swan Town Creative's discretion without refund.
The Deep Dive Lab includes one (1) promotional credit in the amount of one hundred dollars ($100 USD) that may be applied toward enrollment in the Room To Build group program offered by Swan Town Creative.
The promotional credit:
Swan Town Creative will provide the applicable promotional code and redemption instructions directly to eligible participants.
The promotional credit must be redeemed on or before December 1, 2026, unless otherwise communicated by Swan Town Creative. Unused promotional credits expire automatically and have no cash value.
The promotional credit does not guarantee admission to the Room To Build group program. Enrollment remains subject to availability and any eligibility requirements established by Swan Town Creative.
Participants receive access to Deep Dive Lab materials for personal, non-commercial use only.
Participants may not record sessions, redistribute recordings, share proprietary materials, reproduce worksheets or resources for commercial purposes, republish participant materials, or create derivative commercial products from Deep Dive Lab content.
All intellectual property rights remain with Swan Town Creative and applicable contributors. Participants may not upload, submit, distribute, or use Deep Dive Lab recordings, materials, discussions, participant contributions, or related content to train, improve, analyze, summarize, reproduce, generate content with, or otherwise support artificial intelligence systems, machine learning models, datasets, or derivative commercial technologies without prior written permission from Swan Town Creative.
Participation in the Deep Dive Lab does not create a consulting relationship, a coaching agreement, an employment relationship, a partnership, or a fiduciary relationship.
Participation in the Deep Dive Lab does not guarantee ongoing access to Swan Town Creative beyond the scope of the experience purchased.
To the maximum extent permitted by law, Swan Town Creative's total liability arising from or relating to the Deep Dive Lab shall not exceed the amount paid by the participant for access to the Deep Dive Lab.
Swan Town Creative shall not be liable for any indirect, incidental, consequential, special, punitive, or lost-profit damages arising from participation in the Deep Dive Lab.
Failure to use any portion of the Deep Dive Lab, including but not limited to live sessions, recordings, promotional credits, or other included benefits, does not entitle the participant to a refund, credit, extension, transfer, substitution, or cash payment.
All provisions of the Build Business Better Conference Terms and Conditions and Privacy Policy remain in full force and effect. Participation in the Deep Dive Lab constitutes acceptance of the Conference Terms and Conditions, the Conference Privacy Policy, and these Deep Dive Lab Supplemental Terms.
Swan Town Creative reserves the right to update these Supplemental Terms from time to time, with updated versions posted on the Conference legal page.
If any provision of these Supplemental Terms is determined to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.
These Kit & Caboodle All Access Pass Supplemental Terms ("Supplemental Terms") apply to all participants who purchase, receive, or access the Kit & Caboodle All Access Pass offered in connection with the Build Business Better Conference.
These Supplemental Terms are incorporated into and governed by the Build Business Better Conference Terms and Conditions, Privacy Policy, and, where applicable, the Deep Dive Lab Supplemental Terms. In the event of a conflict between these Supplemental Terms and the Conference Terms and Conditions, these Supplemental Terms shall govern solely with respect to the Kit & Caboodle All Access Pass.
By purchasing, accessing, or participating in the Kit & Caboodle All Access Pass, you agree to these Supplemental Terms.
The Kit & Caboodle All Access Pass is a premium Conference package that includes:
Specific features, delivery methods, scheduling procedures, implementation details, promotional credits, and merchandise offerings may be modified by Swan Town Creative as reasonably necessary to operate the Conference and related experiences.
The Kit & Caboodle All Access Pass includes one (1) seventy-five (75) minute one-on-one session with Swan Town Creative.
The session may include consulting discussions, strategy, implementation support, business operations discussions, planning, feedback, recommendations, or other topics deemed appropriate by Swan Town Creative and the participant.
Sessions will be conducted via Zoom or another platform designated by Swan Town Creative.
Sessions may be recorded. Swan Town Creative intends to provide participants with a recording of the session; however, recording availability is not guaranteed and Swan Town Creative shall not be liable for technical failures, recording errors, platform outages, or other circumstances that prevent delivery of a recording.
The session is intended to provide strategic discussion, feedback, recommendations, and implementation support. The participant retains sole responsibility for all business, financial, legal, operational, and personnel decisions.
The one-on-one session is personal to the participant and may not be transferred, assigned, gifted, sold, or exchanged to another individual.
During the one-on-one session, participants may choose to discuss topics including, but not limited to:
Swan Town Creative will make reasonable efforts to maintain the privacy of information voluntarily shared during the one-on-one session and will not intentionally disclose such information except as required by law, to operate the session, or as otherwise authorized by the participant.
Participants should not assume that discussions are protected by attorney-client privilege, fiduciary privilege, or any other legally recognized confidentiality relationship.
Participants remain responsible for determining what information they choose to disclose during the session.
The one-on-one session is provided for educational, informational, strategic, and business discussion purposes only.
Swan Town Creative is not acting as the participant's attorney, accountant, financial advisor, investment advisor, tax professional, licensed mental health professional, or other regulated professional advisor.
Any information, feedback, recommendations, observations, implementation suggestions, or strategic guidance provided during the session is intended solely to assist the participant in evaluating potential business decisions.
Participants remain solely responsible for obtaining appropriate legal, accounting, tax, financial, employment, insurance, compliance, or other professional advice from qualified professionals regarding their specific circumstances.
Participants remain solely responsible for all decisions, actions, implementation efforts, and business outcomes resulting from their participation in the session.
Swan Town Creative makes no guarantees regarding results, revenue, profitability, business growth, operational improvements, client acquisition, implementation success, or any other outcome.
The one-on-one session must be scheduled and completed on or before December 31, 2026.
Unused sessions expire after December 31, 2026 and are forfeited without refund, credit, extension, or cash value.
Participants may reschedule with at least twenty-four (24) hours notice.
Failure to provide at least twenty-four (24) hours notice may result in forfeiture of the session.
If a participant fails to attend a scheduled session, the session may be forfeited.
Swan Town Creative may, but is not obligated to, grant exceptions on a case-by-case basis.
If Swan Town Creative must cancel or reschedule a session due to illness, emergency, travel, scheduling conflicts, or other circumstances, Swan Town Creative will make reasonable efforts to provide notice and reschedule the session.
The Kit & Caboodle All Access Pass includes one (1) additional Build Better Pass ticket for a guest designated by the participant.
The participant is responsible for providing accurate guest information.
If Conference merchandise is included as part of the Kit & Caboodle All Access Pass, merchandise for the participant's guest will be provided only after Swan Town Creative receives the guest's required registration information.
Participants should provide guest information no later than October 20, 2026. Guest information submitted after that date may result in delayed processing, delayed access, missed communications, or inability to participate in portions of the Conference.
Guest tickets:
Swan Town Creative reserves the right to establish reasonable administrative procedures for assigning and issuing guest tickets.
Guest tickets may not be transferred, reassigned, sold, or substituted after they have been issued unless Swan Town Creative approves the change in writing.
The Kit & Caboodle All Access Pass includes one (1) promotional credit in the amount of two hundred fifty dollars ($250 USD) that may be applied toward enrollment in the Room To Build group program offered by Swan Town Creative.
The promotional credit:
Swan Town Creative will provide the applicable promotional code and redemption instructions directly to eligible participants.
The promotional credit must be redeemed on or before December 1, 2026, unless otherwise communicated by Swan Town Creative. Unused promotional credits expire automatically and have no cash value.
The promotional credit does not guarantee admission to the Room To Build group program. Enrollment remains subject to availability and any eligibility requirements established by Swan Town Creative.
Participation in the Deep Dive Lab through the Kit & Caboodle All Access Pass remains subject to the Deep Dive Lab Supplemental Terms.
All provisions of the Deep Dive Lab Supplemental Terms apply equally to Kit & Caboodle participants.
Swan Town Creative makes no guarantee regarding:
Participants remain solely responsible for all decisions, actions, implementation efforts, and business outcomes.
Failure to use any portion of the Kit & Caboodle All Access Pass, including but not limited to the Deep Dive Lab, guest ticket, one-on-one session, promotional credits, recordings, or other included benefits, does not entitle the participant to a refund, credit, extension, transfer, substitution, or cash payment.
All provisions of the Build Business Better Conference Terms and Conditions and Privacy Policy remain in full force and effect.
Participation in the Kit & Caboodle All Access Pass constitutes acceptance of:
Swan Town Creative reserves the right to update these Supplemental Terms from time to time, with updated versions posted on the Conference legal page.
To the maximum extent permitted by law, Swan Town Creative's total liability arising from or relating to the Kit & Caboodle All Access Pass, including the one-on-one session, shall not exceed the amount paid by the participant for the Kit & Caboodle All Access Pass.
Swan Town Creative shall not be liable for any indirect, incidental, consequential, special, exemplary, punitive, or lost-profit damages, including but not limited to lost revenue, lost business opportunities, lost savings, business interruption, or other economic losses arising from participation in the Kit & Caboodle All Access Pass or the one-on-one session.
If any provision of these Supplemental Terms is determined to be invalid, illegal, or unenforceable, the remaining provisions shall remain in full force and effect.